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I hear quite a bit from people who perform social media consulting that I don't want to film myself on video, or I don't have a camera good enough to do social media marketing on the web. Well, this article is for all those of you that wanted a solution. Help is on the way!
I have listed below 4 easy and inexpensive ways for you to harness the power of video on the web, on such sites like YouTube and Viddler without ever stepping in front of a camera, and maybe even liking this better.
Record screen capture video using a software program. - So what does that mean, record your computer screen as you are doing something and VIOLA! You now have a video that you can upload to several video sharing sites. Software such as Camtasia (for PC and Mac) or Screenflow (for Mac) creates narrated, live-motion web screen shots or captures a PowerPoint slide presentation that can be converted to video and uploaded to any video sharing network.
Another way to create videos is by using Animoto.com - This is a web application that automatically creates videos using user-selected images, music, and video clips. This is where you would find the items you want in your video and this service creates the video for you. This site offers both free and paid options.
Another video creation tool is called AditAll.com - This site offers a huge library of licensed content that you can use to create your video. It also has several web-based editing and customization tools.
You can hold and record a webinar for a live audience. - I know what you are saying, I don't want to speak in front of people! Don't worry with webinar software such as GoToWebinar.com you are recording the screen not your face. A tip here is that the default settings on GoToWebinar.com have the audience muted out, which helps keep the noise down and also you then don't have to worry about questions or interruptions.
And finally, Use the built-in YouTube Quick Capture feature. You can record a video instantly using the video camera built in to your laptop or your webcam on your desktop.
Now, I've given you 4 great and easy ways to get your videos on YouTube or any other video sharing sites without having your face on camera.
Here is the URL for Camtasia - techsmith.com - They are based right here in Michigan. The URL for screenflow is www.telestream.net.
Visit http://www.phoenixmediagroupllc.com for more information
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ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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